Medialova.com – Why is building a business b rand so important? As you know, the brand is the identity of the business that is involved in. The existence of a brand also helps people to get to know what products are sold. For example, a Chanel brand that uses the identity of “letter C” that is hand in hand.
Building a business brand is not easy. Moreover, brands of businesses that used to be small wanted to develop into a big business. However, don’t despair. These are tips on building an effective business brand, as quoted from Cermati.com:
- Knowing the marketing target
The first step that must be taken is to determine the marketing target. You do this by research directly to the field to determine who the product will be sold.
A clear marketing target will make you know the right marketing method so that the product sells in the market. In addition, you are also able to determine the price per product to match the pockets of consumers.
- Knowing the uniqueness of the product sold
After successfully determining the target market, try to examine what is the uniqueness of the products sold. What is in terms of color, motif, design, or material used. The uniqueness of the product is not always related to its production. However, it can also be from the form of the product packaging.
In essence, the uniqueness of this product is a characteristic that distinguishes your product from other people’s products. So that the product is better known, it’s good to create a unique, attractive, and versatile product.
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